This major is designed for students interested in both economics and finance, and is aimed particularly at those who wish to pursue careers in corporate finance, financial analysis, insurance and real estate, and/or government agencies where special emphasis is placed on financial economic knowledge.
This program provides students with coursework that is intellectually stimulating and directly useful in today's marketing profession. Students study marketing as it relates to a variety of activities in new product development, pricing strategies/implementation, various communications including advertising, digital media, personal selling, distribution, management of services, and brand management.
The field of finance encompasses many different areas including investments, financial institutions, corporate finance, and real estate. The Finance Concentration includes coursework in each of these areas as well as courses in options and futures, multi-national finance, and insurance.
